The Cyclical Nature of Down and Up Phases

When going through the “down phase” of a cycle it’s important to accept that it won’t be fun and you won’t come out unscathed but it will pass.

Rebuilding and accelerating in the “up phase” of a cycle is why we play the game in the first place.

The uncomfortable truth is that building anything durable means you’ll experience both phases on the path to greatness…sometimes more than once.